Cloudflare launches unified observability updates and pricing changes

Unified logs, traces, and SQL access

Cloudflare is launching eight updates that bring logs, traces, analytics, alerts, dashboards, and exports into one observability platform. Its new Logs home combines Workers Observability with Log Explorer and provides datasets for HTTP events, firewall events, Workers, Containers, R2, and AI Gateway. Customers can query with raw SQL or built-in filters, group results, inspect requests by Ray ID, and switch between datasets. Queries spanning multiple datasets are coming soon.

Cloudflare Traces is entering open beta with a request-level view of supported security rules, transformations, cache decisions, routing, Workers, and origin handling. It supports sampling through Trace Rules, OpenTelemetry export, and W3C trace context propagation. A unified SQL API is also entering beta, giving people and agents one SQL dialect, authentication model, and interface for Cloudflare telemetry. Queries can be run through the Cloudflare CLI, or agents can connect through Cloudflare's Observability MCP server. Workers also gains a native SQL binding.

Analytics, alerts, dashboards, and exports

Cloudflare Alerts, previously called Notifications, can now be created directly from data supported by the unified SQL API. Customers can define conditions with custom SQL and select thresholds, anomalies, or SLOs, evaluation windows, and destinations. Alerts can be sent to incident management tools, chat platforms, and webhooks, with webhooks available on all plans.

Domain analytics will combine traffic, performance, security, cache, origin, and DNS data, with 30 days of retention on every plan. Custom Dashboards can combine analytics, Workers logs and traces, and security events. Logpush is also moving from Enterprise-only availability to all self-serve plans, allowing customers to export Cloudflare logs. Transformers is generally available for applying SQL transformations before delivery, without operating a separate ETL pipeline.

New observability pricing and roadmap

Beginning December 1, 2026, Cloudflare will apply one Observability subscription and pricing model to logs and traces ingested and stored on its platform. It will cover existing Developer Platform logs, including Workers, Containers, and AI Gateway, as well as tracing data. Pricing will be based on data volume rather than event counts. The Free plan includes 0.5 GB of daily ingestion and seven days of retention. Paid and Enterprise plans include 50 GB of ingestion and 10 GB-month of storage per billing cycle, with additional usage priced at $0.25 per GB ingested and $0.10 per GB-month stored. Up to one year of retention is coming soon. Enterprise customers will see the change take effect upon renewal.

Logpush and Transformers will use usage-based pricing with monthly allowances. Additional Logpush exports will cost $0.03 per GB to Cloudflare destinations and $0.10 per GB to external destinations, while additional Transformers usage will cost $0.04 per GB. Future updates include longer observability retention, expanded OpenTelemetry APIs in Workers, and Cloudflare metrics export to OpenTelemetry-compatible destinations.