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DJI and Insta360 Hold 87% of Handheld Camera Market as GoPro Falls Below 6%
2026-10-10•SiTech AI Team

DJI and Insta360 Hold 87% of Handheld Camera Market as GoPro Falls Below 6%

Global handheld smart camera shipments hit 4.14 million units in Q1 2026, up 33% year-over-year. DJI and Insta360 combined for 87% of volume while GoPro's share fell below 6% for the first time.