OpenAI Launches Businesses in ChatGPT Beta Feature

OpenAI is launching a beta feature called Businesses in ChatGPT that places business profiles inside its conversational AI interface. Companies can register and manage a business through a Business Hub, update information, add product feeds with prices and availability, and track mentions or website clicks. Eligible US e-commerce and online service providers can also create Business Agents that answer customer questions and help with product comparisons.

Business Profiles and Tracking

The feature is positioned as a challenge to Google My Business, which lets companies manage how they appear across Google Search and Maps. In ChatGPT, businesses can update their information and add product feeds that include prices and availability. They can also track how often they are mentioned in conversations and how many clicks their website receives.

Business Agents and Shopify

Eligible US e-commerce and online service providers can create Business Agents, AI agents that answer customer questions in ChatGPT and help with product comparisons. These agents can serve as targets for ChatGPT ads. Shopify merchants can connect their store directly.

Privacy and Expansion

OpenAI says user conversations are not shared with businesses. ChatGPT currently reaches 1.2 billion users per week, according to OpenAI. The company plans to expand the offering to more markets and industries over time.

Sources: The Decoder