Salesforce Agrees to Buy Braze for About $5.66 Billion in Cash
Salesforce will acquire customer engagement software company Braze for roughly $5.66 billion in enterprise value, paying $47.50 per share in cash. CRM shares fell 3% on the news.
Deal Terms
Salesforce (NYSE: CRM) has agreed to acquire Braze (NASDAQ: BRZE), a customer engagement software company, for approximately $5.66 billion in enterprise value. Under the agreement, Braze shareholders would receive $47.50 per share in cash. That cash consideration represents a premium of approximately 58% to Braze's closing price of $30.04 in the previous session.
Market Reaction
Salesforce shares fell 3% after the announcement. Braze shares were halted pending the news, with the stock expected to open higher following its prior close. The deal is aimed at strengthening Salesforce's marketing and artificial intelligence capabilities.
Strategic Rationale
The transaction would add Braze's real-time customer engagement and AI-powered personalization technology to Salesforce's marketing and customer relationship management products. The report was published on Oct 20, 2026, by Louis Juricic for Investing.com.
Sources: Investing.com · Reuters
SiTech — AI-powered web development
We build fast, modern websites and bring AI into real business workflows. Have a project or a question? We'd love to help.