Apple Launches 'Switch to Safari' Campaign Against Chrome

Apple pitches Safari against Chrome

Apple has kicked off a new campaign to promote Safari's benefits over Chrome. With a new "Switch to Safari" page on its website and a pair of new YouTube videos, Apple says Safari is "a more powerful and private browser than Chrome."

Battery life and performance claims

On the new page, Apple touts several advantages of Safari over Chrome, including better battery life, stronger privacy protections, and faster performance. According to Apple, Safari offers up to 5 hours more video streaming on a Mac compared with Chrome. The company also claims Safari is up to 35 percent faster than Chrome when loading frequently visited sites on Mac.

Privacy and feature comparison

Apple also highlights privacy differences between the two browsers. The company says Chrome does not remember which distractions you want to keep hidden, and that Chrome lets more third-party trackers follow you across the web and collect and sell your data to advertisers. The site includes a side-by-side Safari vs Chrome comparison chart, alongside details on features including Reader Mode, Notify Me, Profiles, Apple Pay, and more.

New videos showcase Safari features

In addition to the campaign page, Apple has published two YouTube videos showcasing Safari's Distraction Control and Intelligent Tracking Prevention. The effort is the latest in Apple's head-to-head promotion of Safari vs Chrome. Earlier this year, the company launched a "Privacy on iPhone" campaign that also promoted Safari as the more private alternative to Chrome.

Sources: 9to5mac.com