Automattic debuts Spacefast for deploying vibe-coded apps

Automattic, the company behind WordPress.com, has launched Spacefast, a platform for deploying vibe-coded websites and apps. The service provides infrastructure such as databases, authentication, file uploads, emails, and analytics, and it can connect with several AI agents and chatbots or a Git repository.

What Spacefast offers

Spacefast is designed to make vibe-coded projects into functional websites, apps, or services. It competes with Lovable and Emergent, which offer both an interface and rails for vibe-coded apps, but Spacefast aims to be more open. Users can connect it with ChatGPT, Claude, Hermes, OpenClaw, Grokbot, Muse, Pi, Cursor, Opencode, and Amp, or start from a Git repository.

Origins and early use cases

The product is led by Batuhan Icoz, who began work during an Automattic hackathon sprint earlier in the year. He said he often received Vercel links from non-technical friends while exploring vibe coding, and asked why he had to use Cloudflare when Automattic already had a comparable CDN. After soft-launching in September for feedback, the company has seen use cases such as internal mockups, slideshows, and offer-related websites.

Competition and enterprise focus

Icoz said Spacefast differs from Lovable by letting users choose their agent and use the solution their own way, though some users may prefer an all-in-one approach. Because it sits within Automattic, he said the platform could add web analytics, WordPress integration, and e-commerce features through WooCommerce. He also pointed to enterprise needs, saying marketing teams are creating landing pages on services like Lovable and want to consolidate with a company that understands enterprise requirements.

Retention and a changing web

Icoz expects some users to churn because they may not want to keep making apps, and said the product must make building with Spacefast easy and better than building without it. He acknowledged that people now make websites with ChatGPT or Claude rather than deploying on WordPress, and that some sites may not need a content management system as the web expands. The launch also comes during turbulent months at Automattic, including board turmoil, an interim CFO departure, and reported layoffs.

Sources: TechCrunch