Higgsfield AI Uses GPT-6 Astra to Enable 10-Minute Videos and Faster Creative Workflows

Higgsfield AI, a company on a mission to make professional video and image creation accessible to anyone with an idea, says its tools now support videos longer than 10 minutes. Before GPT-6 Astra, those videos topped out at around one minute.

Longer Videos with GPT-6 Astra

According to CEO and co-founder Alex Mashrabov, Higgsfield AI's creative agents take on repetitive production tasks, such as creating multiple variations of a shot. With GPT-6 Astra, those agents can also call external tools to handle complex, manual work in 3D modeling. Mashrabov says that capability helps address one of creative AI's hardest problems: maintaining consistency across longer videos.

The evidence can be seen on Higgsfield AI's own YouTube channel, which Mashrabov says has almost half a million subscribers. The channel teaches creatives how to use AI models and workflows, and producing that content used to require considerable manual effort. With GPT-6 Astra, the team has built a workflow that uses AI to generate instructional videos over 10 minutes long.

Being able to create longer instructional videos also matters to Mashrabov personally. He supports rural schools in Kazakhstan and described an early effort using GPT-6 Astra's visual understanding to identify topics students may be struggling with and create videos tailored to what they need to learn.

More Precise Images for Small Businesses

For small businesses creating promotional content, having readable text and precise infographics can be just as important as the image itself. Mashrabov says GPT-Image-2.5 makes that kind of content possible for businesses without large production budgets. He calls it state of the art and the first model of its kind that can reliably render text and infographics on top of the imagery.

A Faster Path from Idea to Product

Higgsfield AI builds its product through close collaboration between around 200 creatives and 100 engineers. Mashrabov says Codex gives the creative team "the power of a really strong software engineer," allowing creatives to turn their ideas into software prototypes. Previously, bringing those prototypes into production required heavy involvement from front-end and back-end engineers. Now, he says, GPT-6 Astra reduces the work needed to bring those ideas into the product and can ship production-ready code, which was never possible before. With less friction between prototyping and production, Higgsfield AI says it can develop and ship better products faster.

Looking Ahead to Voice-to-Video

Next, Higgsfield AI wants creators to be able to describe an idea and see it take shape as they talk. Mashrabov calls that vision "voice to movie," with AI understanding a creator's spoken intention and rendering their vision in real time. He sees advances in planning, tool calling, image generation, and voice bringing that experience closer, and he describes the voice model as best in class for voice understanding and regular communication. For Higgsfield AI, the ambition is to make creating a film feel more like describing an idea, with AI handling more of the work in between.

Sources: Openai Blog