Midjourney Acquires Astrology App Co-Star — AI Company Builds Its First Apps
Midjourney, the famous AI image generator, acquired astrology app Co-Star — its first step toward building dedicated mobile applications beyond Discord.
A New Chapter for Midjourney — From Discord Bot to App Builder
On July 24, 2026, Midjourney announced the acquisition of Co-Star, the popular personalized astrology app. This marks Midjourney's first-ever acquisition and a significant strategic pivot for the AI company that has primarily operated through Discord since its launch in 2022.
Co-Star, which launched in 2017, combines "human insight, data from NASA, and AI" to deliver personalized astrological advice to its users. The app offers daily horoscopes and compatibility checking with friends, creating an engaging and sticky user experience.
Co-Star Founder Becomes Midjourney's Chief Design Officer
Banu Guler, Co-Star's founder, will remain in charge of the astrology app following the acquisition while also taking on the role of Midjourney's Chief Design Officer, according to Bloomberg. This dual role signals Midjourney's commitment to design excellence as it expands beyond its web and Discord-based interface.
Midjourney founder David Holz confirmed that Guler and her team will help build the company's first dedicated applications, including a standalone image generation app — something users have been requesting since Midjourney's explosive growth.
Why an AI Company Bought an Astrology App
At first glance, an AI image generator buying an astrology app seems unusual. But looking deeper, the logic becomes clear. Midjourney has always had a strong focus on user experience and creativity — values that Co-Star shares through its personalized, human-AI hybrid approach.
Acquiring Co-Star gives Midjourney an experienced mobile app team, something it critically lacks. It also brings in millions of active users who are already accustomed to AI-powered daily interactions, providing a potential distribution channel for future Midjourney products.
Co-Star's Background
Founded in 2017 by Banu Guler, Anna Kopp, and Ben Plummer-Powell, Co-Star quickly gained a following for its unique blend of NASA data, AI, and human astrological interpretation. The app attracted millions of users and notable investors including Marc Andreessen and…
Midjourney's Evolution
Midjourney has come a long way from generating "AI cat images to full-body ultrasound scans." Founded in 2022 by David Holz (previously of Leap Motion), the company has grown from a niche Discord bot to one of the most recognizable names in generative AI.
The company now serves millions of users across creative industries — from graphic designers and architects to marketers and filmmakers. With Co-Star, Midjourney is signaling its ambition to become a platform spanning multiple aspects of users' digital lives.
Broader Trend in AI
The Midjourney-Co-Star acquisition is part of a broader trend where AI companies are acquiring mobile app teams and startups to bridge the gap between powerful AI models and consumer-friendly applications.
Conclusion
Midjourney's acquisition of Co-Star marks a pivotal moment in the evolution of AI companies — moving from pure research and web platforms toward dedicated consumer applications. For the Georgian market, this means more accessible AI tools that don't require Discord or complex interfaces to use.