Nvidia Store Removes RTX 5080 After RTX 5090, Prices Rise to 2.2X MSRP

Nvidia's online store has quietly removed listings for the GeForce RTX 5080 after the GeForce RTX 5090 disappeared, while retail prices for remaining stock have risen to more than 2.2 times the card's original $999 MSRP. The sub-flagship GPU is also going out of stock at various U.S. retailers, raising questions about its status and future availability.

Marketplace removal and stock

As with the recent disappearance of the GeForce RTX 5090, the listings and filters for the GeForce RTX 5080 have disappeared from Nvidia's marketplace. While its absence does not necessarily mean Nvidia has discontinued the graphics card, it does raise questions about its status and future availability.

Other Blackwell SKUs, such as the GeForce RTX 5070 Ti and GeForce RTX 5070, remain listed on the marketplace, although they are marked as "Out of Stock." Their continued presence suggests Nvidia wants to keep products visible even when they are not immediately available so consumers can anticipate restocks. The complete removal of the GeForce RTX 5090 and GeForce RTX 5080 breaks that pattern.

Rumors about production and a 24GB variant

The removal fuels rumors that Nvidia has allegedly stopped production of the GeForce RTX 5090 and possibly the GeForce RTX 5080 too, in favor of a rumored GeForce RTX 5080 24GB. Rumors claim Nvidia allegedly stopped producing the GeForce RTX 5090 to repurpose the valuable GB202 silicon into the chipmaker's RTX Pro Blackwell lineup, which fetches higher margins.

Rather than simply discontinuing the GeForce RTX 5090, Nvidia purportedly intends to introduce the GeForce RTX 5080 24GB as the new flagship gaming graphics card. A 24GB variant would address one of the biggest consumer gripes with the graphics card, the lack of memory. While a GeForce RTX 5080 24GB would offer the same memory as the GeForce RTX 5090, it is not a direct drop-in replacement; the former has 2X fewer CUDA cores, a gap that even a 50% memory increase cannot close.

Pricing and availability

The GeForce RTX 5080 launched in January of last year with an MSRP of $999. Demand quickly outpaced supply, and rapid price hikes due to the memory shortage pushed the market price to more than double its original MSRP.

As of this moment, the most affordable GeForce RTX 5080 in stock, the PNY GeForce RTX 5080 ARGB Epic-X RGB OC, retails for $2,199.99, which is 2.2X over the original launch price. Some stock remains, but it is selling out fast, and remaining units are expected to get more expensive as availability dwindles. At this rate, the GeForce RTX 5080 is unlikely to be available by Black Friday. If you are set on a GeForce RTX 5080, you may have little choice but to act quickly and buy at today's elevated prices.

If the GeForce RTX 5080 24GB is legitimate, the graphics card will almost certainly debut at a substantial premium over the original GeForce RTX 5080. Although Nvidia maintains that the RTX 5090 is still alive, the reality suggests otherwise, and the company has been contacted for comment regarding the GeForce RTX 5080's status.

Sources: Tom's Hardware